Current:Home > ScamsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -SecureNest Finance
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-15 21:42:25
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (9)
Related
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Arizona Governor Vows to Update State’s Water Laws
- Boeing jetliner that suffered inflight blowout was restricted because of concern over warning light
- 3 people mistakenly eat laundry detergent in Taiwan election giveaway gone awry
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- Boeing jetliner that suffered inflight blowout was restricted because of concern over warning light
- At trial, a Russian billionaire blames Sotheby’s for losing millions on art by Picasso, da Vinci
- A look at recent crashes and safety problems involving Boeing planes
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Classes resume at Michigan State building where 2 students were killed
Ranking
- Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
- In 'Night Swim,' the pool is well-fed... and WELL-FED
- Former club president regrets attacking Turkish soccer referee but denies threatening to kill him
- Convicted killer pleads not guilty to jailhouse attack on killer of California student Kristin Smart
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- 49ers at Dolphins, Bills at Ravens headline unveiled 2024 NFL schedule of opponents
- A 'rare and coveted' job: Oscar Mayer seeks full-time drivers of the iconic Wienermobile
- Paris names a street after David Bowie celebrating music icon’s legacy
Recommendation
Sam Taylor
Scientists find about a quarter million invisible nanoplastic particles in a liter of bottled water
There's a new COVID-19 variant and cases are ticking up. What do you need to know?
CES 2024 kicks off in Las Vegas soon: What to know about the consumer technology show
Meta donates $1 million to Trump’s inauguration fund
NFL playoff bracket: Details on matchups in the 2024 NFL playoffs
A notorious Ecuadorian gang leader vanishes from prison and authorities investigate if he escaped
49ers at Dolphins, Bills at Ravens headline unveiled 2024 NFL schedule of opponents